Tag: tone of voice

Tone of voice, the dark web, ‘priming’ and more…

| 2nd April 2014 | 0 Comments

The wonderful world of the web delivers a constant stream of surprises and excitement. Here are some inspiring copywriting and digital marketing-related bits and bobs that might just change the way you do things online. What tone of voice should I use to promote my business? A client recently asked me to write content for […]

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Kate’s infographics: Use language to suit the target audience

| 21st June 2013 | 0 Comments

  Language… why does it matter? It’s important to identify and define your target audience and their interests because it informs the language and tone of voice you use.  Once you find out who your target audience is and identify roughly what presses their buttons, you can create an appropriate tone to appeal directly to […]

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