Tell website visitors what you do up front…

| November 16, 2009

…Or they’ll get bored and go away!

Online, everyone’s short of time. They expect to find key information instantly. Copywriting for online projects is about getting your message across clearly, quickly, simply and elegantly. It isn’t about being mysterious or enigmatic.

Make it clear what you do in the main header of your website’s index page. Then repeat yourself in the first sentence to make sure your message is driven home.Here’s an example.

Freelance copywriting

I’m Kate Goldstone. I’m a freelance copywriter and editor with twenty years’ experience in direct marketing. My work is commercially powerful as well as entertaining and informative. And I have a keen appreciation of writing for SEO.

There’s a second advantage to structuring your index page copy like this. It means you give search engines lots of relevant keywords and terms to grab hold of early in your page. Which will help them classify and rank your site accurately.


Category: copywriting and marketing

By Kate Goldstone - ()

Originally from Middlesbrough, I lived in Brighton for many years before moving to North Devon. I’ve had a passion for words all my life and this is my twelfth year as a freelance writer. In my spare time I draw, paint, sculpt, carve wood and rock, garden, read, write poetry and enjoy long distance hiking. I sing and play the recorder. I collect modernist paintings, vintage rugs and mid-century German art pottery. I’m a member of The Poetry Society. And I am an experienced volunteer shepherd, a ‘Lookerer’.

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