Testing delivers interesting insights into response mechanisms
My clients almost always use email as their main communication medium. Me too. I much prefer it to the telephone. It’s less intrusive, more efficient and effective. And it helps me keep accurate records.
A few weeks ago I decided to remove my mobile number from my two freelance copywriting websites altogether.
As soon as I did, email enquiries abruptly stopped. Which wasn’t a problem. I was on holiday anyway so wasn’t keen to spend precious leisure time glued to my PC.
Two weeks later I still wasn’t getting any enquiries. Not one. And I usually get at least two or three a day.
So I reinstated my telephone number on-site. And work started flooding through as usual the next day… like turning on a tap!
A few useful things to bear in mind:
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just because people don’t usually contact you by telephone doesn’t mean they don’t appreciate having a choice of response mechanisms
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there’s a strong possibility that including a phone number on-site boosts credibility and fosters trust
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sometimes making changes to your website can cause havoc with response and conversion. Keep a sharp eye on both every time you amend your site and you’ll be able to back-track fast if things go dog-shaped!
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archive old versions of web pages so you don’t have to recreate them from scratch if you need them again
