The link between online directories and spam

| November 9, 2010

There’s a correlation between free directory entries and spam.

I notice an increase in spam – mostly knock-off watches, phishing scams and various unpleasant ‘personal’ products (!) – whenever I create a batch of online directory entries. It goes with the territory. It’s a risk you take. But does it matter?

A link to your site in a directory, from a page with a decent Google Page Rank, is well worth having. And spam is often a small price to pay. Especially when, as I’ve noticed, it usually dwindles to next to nothing after a couple of weeks. 

As long as you recognise spam, delete it without opening it and have good virus protection, most of it is harmless rubbish. 

So don’t let spam put you off directory links. In my experience they’re really useful for SEO.    

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Category: copywriting and marketing

About Kate Naylor ()

Originally from North Yorkshire, I live in Brighton on the sunny south coast. I've had a passion for words all my life and this is my seventh year as a freelance writer. In my spare time I draw, paint, sculpt, design, garden, read, write poetry and enjoy long distance hiking. I'm also a volunteer shepherd - a Lookerer - for Brighton & Hove City Council.

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