I notice an increase in spam – mostly knock-off watches, phishing scams and various unpleasant ‘personal’ products (!) – whenever I create a batch of online directory entries. It goes with the territory. It’s a risk you take. But does it matter?
A link to your site in a directory, from a page with a decent Google Page Rank, is well worth having. And spam is often a small price to pay. Especially when, as I’ve noticed, it usually dwindles to next to nothing after a couple of weeks.
As long as you recognise spam, delete it without opening it and have good virus protection, most of it is harmless rubbish.
So don’t let spam put you off directory links. In my experience they’re really useful for SEO.
Category: copywriting and marketing