The power of blogging – Watch your webstats

| November 11, 2009

Listen to your webstats

Got a business-related blog? Then listen to your webstats and experience blog power in action.

I’ve talked about monitoring webstats before. You can’t plan marketing effectively unless you know what works and what nosedives. You need to know returns on investment, especially if you’re paying for search engine marketing.

Webstats are easy to understand and there’s plenty of online advice about interpreting them. As far as my business is concerned, blogging  seems to be doing what everyone says it does: as long as I provide useful, relevant content it brings in visitors, goodwill and work. Here’s the evidence:

MONTHLY BLOG VISITORS

September 2007 (launch) – 375
October:  – 547
November: – 716
December: – 770
January 2008 – 992

A steady growth in visitors. Not bad for a young blog. And the effect is immediate. When I write a particularly useful article I see a corresponding spike in visitor numbers, which is useful for planning future articles: Because you know what people want, you can consciously provide more of it.

PPS. It’s 2015 and blogging is more powerful than ever. 

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Category: copywriting and marketing

By Kate Goldstone - ()

Originally from Middlesbrough, I lived in Brighton for many years before moving to North Devon. I’ve had a passion for words all my life and this is my twelfth year as a freelance writer. In my spare time I draw, paint, sculpt, carve wood and rock, garden, read, write poetry and enjoy long distance hiking. I sing and play the recorder. I collect modernist paintings, vintage rugs and mid-century German art pottery. I’m a member of The Poetry Society. And I am an experienced volunteer shepherd, a ‘Lookerer’.

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