The stellar rise of blogging

| October 7, 2010

As a freelance copywriter, now and again I spot patterns in the market. The latest? It looks like blogging is taking off… with a vengeance.

Why? There are probably several good reasons. Here’s my top six, just the tip of the iceberg.

Why is business blogging so popular?

  • Google likes lively sites and a blog is a relatively simple way to update your website regularly
  • focusing on key words and phrases in your blog helps ensure Google and co rank and rate your website accurately
  • people like blogs too. A blog is a great way to drive traffic to your site. In other words, blogs work well for lead generation
  • blog with authority and you’ll win the trust of new prospects as well as reinforcing your brand to existing customers – which boosts sales conversion
  • a great blog can differentiate you from your competitors in a crowded sector
  • a freelance blogger is excellent value for money!

No time to blog? Hire a freelance copywriter to develop your blog for you. I write regular posts for several  clients who trust me enough to give me direct access to the innards of their blog without a qualm.

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Category: copywriting and marketing

By Kate Goldstone - ()

Originally from Middlesbrough, I lived in Brighton for many years before moving to North Devon. I’ve had a passion for words all my life and this is my twelfth year as a freelance writer. In my spare time I draw, paint, sculpt, carve wood and rock, garden, read, write poetry and enjoy long distance hiking. I sing and play the recorder. I collect modernist paintings, vintage rugs and mid-century German art pottery. I’m a member of The Poetry Society. And I am an experienced volunteer shepherd, a ‘Lookerer’.

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