Top 3 priorities for updating an old website

| February 1, 2010

Your website needs a spring clean. So where do you start?

If the task seems daunting, not to worry. Here are your top three key actions.

1. Research and identify your business’s primary and secondary keywords and key phrases using free online resources like the Google Adwords tool. Why? Because there’s very little point writing new copy without taking keywords and phrases into account. You’ll only have to go back and crowbar them in later.

2. Rewrite your website including the keywords and phrases you’ve identified. Why? It’s sensible to get your content into shape before you start attracting visitors and getting search engines all excited.

3. Redesign your site with SEO in mind. Chances are if your site content’s out of date your design will be out of date too. A decent designer will take visitor needs into account. They’ll use their expertise to create a clear graphical user interface. They’ll write beautiful, SEO-friendly, standards compliant code in powerful source code order and much more.


Category: copywriting and marketing

By Kate Goldstone - ()

Originally from Middlesbrough, I lived in Brighton for many years before moving to North Devon. I’ve had a passion for words all my life and this is my twelfth year as a freelance writer. In my spare time I draw, paint, sculpt, carve wood and rock, garden, read, write poetry and enjoy long distance hiking. I sing and play the recorder. I collect modernist paintings, vintage rugs and mid-century German art pottery. I’m a member of The Poetry Society. And I am an experienced volunteer shepherd, a ‘Lookerer’.

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