Top tip for great customer testimonials and case studies

| November 11, 2009

Getting your customers to write testimonials and case studies

It’s often a challenge getting customers to write testimonials and case studies. Fair enough. While collecting positive comments and case studies is important to your business, it isn’t their priority.

Luckily, there’s an easy way. Rather than asking your customers to provide testimonials or case studies for you, write them yourself. Then submit them for sign off.

Your customer will be happy because you’ve save them a load of time and effort. You’ll be happy because you get positive, complimentary content to use on your website – or wherever – quickly and efficiently.

If you’re not 100% confident about your writing skills, get a professional copywriter to edit your efforts or do the job for you.

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Category: copywriting and marketing

By Kate Goldstone - ()

Originally from Middlesbrough, I lived in Brighton for many years before moving to North Devon. I’ve had a passion for words all my life and this is my twelfth year as a freelance writer. In my spare time I draw, paint, sculpt, carve wood and rock, garden, read, write poetry and enjoy long distance hiking. I sing and play the recorder. I collect modernist paintings, vintage rugs and mid-century German art pottery. I’m a member of The Poetry Society. And I am an experienced volunteer shepherd, a ‘Lookerer’.

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