Unique content is the bunny…

| February 20, 2013

…but how unique does it need to be? In a recent SEOMOZ post, Rand Fishkin discussed how unique a piece of online content needs to be to pass SEO muster.

Unique content always wins

As a freelance copywriter I know it takes just as much time and effort to copy, paste and ‘uniquify’ an existing piece of content than it does to write something great from scratch.

If a job’s worth doing, it’s worth doing well. I’d rather knock myself out creating something outstanding than use exactly the same amount of energy creating sub-standard content.¬†Which makes the whole ‘ is it unique enough’ argument a non-starter.

You can pay me to create something that’s a bit rubbish. Or pay me the same and get something special. I know which I’d choose. It’s unique content every time.

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Category: copywriting and marketing

By Kate Goldstone - ()

Originally from Middlesbrough, I lived in Brighton for many years before moving to North Devon. I’ve had a passion for words all my life and this is my twelfth year as a freelance writer. In my spare time I draw, paint, sculpt, carve wood and rock, garden, read, write poetry and enjoy long distance hiking. I sing and play the recorder. I collect modernist paintings, vintage rugs and mid-century German art pottery. I’m a member of The Poetry Society. And I am an experienced volunteer shepherd, a ‘Lookerer’.

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