Use autoresponders for a 30% hike in order value

| June 24, 2010

Are you taking full advantage of your email marketing software’s autoresponder function?

The principle is beautifully simple. It’s all about intelligent cross-selling but autoresponder messages do all the hard work for you.

If you’re selling football kits you can cross-sell footballs, footie boots, socks, training gear and so on. If you’re selling flowers and plants you can cross-sell seeds, organic pest controls and decorative vases. You get the picture.

Autoresponders are a straightforward way to maximise your average order value. Many businesses achieve more than 30% extra revenue per order. Not bad for a few lines of direct marketing-led copy.

Category: copywriting and marketing

By Kate Goldstone - ()

Originally from Middlesbrough, I lived in Brighton for many years before moving to North Devon. I’ve had a passion for words all my life and this is my twelfth year as a freelance writer. In my spare time I draw, paint, sculpt, carve wood and rock, garden, read, write poetry and enjoy long distance hiking. I sing and play the recorder. I collect modernist paintings, vintage rugs and mid-century German art pottery. I’m a member of The Poetry Society. And I am an experienced volunteer shepherd, a ‘Lookerer’.

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