Use common words for clear communication

| November 16, 2009

There’s no point trying to be clever

People don’t read websites. They skim them. So using unnecessarily long words is a mistake. Always use clear, basic language and your visitors will get the message straight away. Here are some common examples:

  • replace anticipate with expect
  • forget complimentary, try free
  • don’t say transportation, it’s a car
  • remember that people don’t purchase things, they buy them
  • replace occupation with job
  • why use despondent at the expense of sad?


Category: copywriting and marketing

By Kate Goldstone - ()

Originally from Middlesbrough, I lived in Brighton for many years before moving to North Devon. I’ve had a passion for words all my life and this is my twelfth year as a freelance writer. In my spare time I draw, paint, sculpt, carve wood and rock, garden, read, write poetry and enjoy long distance hiking. I sing and play the recorder. I collect modernist paintings, vintage rugs and mid-century German art pottery. I’m a member of The Poetry Society. And I am an experienced volunteer shepherd, a ‘Lookerer’.

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