Using images to enhance on-site SEO

| August 26, 2011

Search engine algorithms can’t ‘see’ images. They work with words. But when you name and code your images properly they have a small but handy SEO impact.  

Here’s how to name images properly

Say your site sells bananas and ‘banana’ is one of your top key search terms:

  • name your banana images sensibly. If it’s a photo of a banana, call it banana.jpg not something unhelpful like image6.jpg
  • in the code, use an ‘alt’ tag to reinforce your message by using the word ‘banana’ within the text
  • do the same with your ‘title’ tag to ram the point home. Just in case there’s any doubt left that it’s actually an image of a banana

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Category: copywriting and marketing

By Kate Goldstone - ()

Originally from Middlesbrough, I lived in Brighton for many years before moving to North Devon. I’ve had a passion for words all my life and this is my twelfth year as a freelance writer. In my spare time I draw, paint, sculpt, carve wood and rock, garden, read, write poetry and enjoy long distance hiking. I sing and play the recorder. I collect modernist paintings, vintage rugs and mid-century German art pottery. I’m a member of The Poetry Society. And I am an experienced volunteer shepherd, a ‘Lookerer’.

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