What are deep links?

| November 16, 2009

What does ‘deep links’ mean?

Deep links are links to pages within a site, rather than to the home page. What do they do? Deep links help people find exactly what they want by giving them direct access deep into your website.

Why’s that a good thing? Because it saves time and hassle. Rather than dumping someone on your home page and expecting them to find their own way, a deep link delivers people exactly where they want to be in one click. Here’s an example.

You sell boats of all kinds. I’m searching for a rubber dinghy supplier. I see two links in a business directory. One says, ‘Boats of all shapes and sizes!’ The other says ‘Buy rubber dinghies here!’

I’m in the market for a dinghy so I’d probably follow the dinghy-specific link first. Instead of following the link to allboats4u.com I’d follow the deeper link to allboats4u.com/dinghies/rubber dinghies.

When are deep links useful?

Deep links are really useful when you’re offering multiple products or services. They let you market one element of your business at a time, targeting specific customer needs.

Category: copywriting and marketing

By Kate Goldstone - ()

Originally from Middlesbrough, I lived in Brighton for many years before moving to North Devon. I’ve had a passion for words all my life and this is my twelfth year as a freelance writer. In my spare time I draw, paint, sculpt, carve wood and rock, garden, read, write poetry and enjoy long distance hiking. I sing and play the recorder. I collect modernist paintings, vintage rugs and mid-century German art pottery. I’m a member of The Poetry Society. And I am an experienced volunteer shepherd, a ‘Lookerer’.

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