What’s the difference between cross selling and up selling?

| June 30, 2010

Both cross selling and up-selling involve a customer buying more stuff from you than they’d originally intended. But they’re very different. 

Cross selling versus up-selling

  • cross selling involves selling related goods or services. If you’re in the process of selling someone a wedding outfit you could also offer them a matching hat, shoes and handbag
  • up selling involves selling a more expensive or exclusive version of the same thing. If you’re in the process of selling a £99 tent you could persuade your customer to buy the next model up for £120

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Category: copywriting and marketing

By Kate Goldstone - ()

Originally from Middlesbrough, I lived in Brighton for many years before moving to North Devon. I’ve had a passion for words all my life and this is my twelfth year as a freelance writer. In my spare time I draw, paint, sculpt, carve wood and rock, garden, read, write poetry and enjoy long distance hiking. I sing and play the recorder. I collect modernist paintings, vintage rugs and mid-century German art pottery. I’m a member of The Poetry Society. And I am an experienced volunteer shepherd, a ‘Lookerer’.

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