What’s the difference between cross selling and up selling?
Both involve a customer buying more stuff from you than they’d originally intended. But cross selling and up selling are very different.
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cross selling involves selling related goods or services. If you’re in the process of selling someone a wedding outfit you could also offer them a matching hat, shoes and handbag
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up selling involves selling a more expensive or exclusive version of the same thing. If you’re in the process of selling a £99 tent you could persuade your customer to buy the next model up for £120
