Write with confidence to get results

| November 16, 2009

Learn to blow your own marketing trumpet!

You don’t need to sound like an egotistical maniac. But when you’re writing marketing and communication materials, you do need to sound confident in your business’s abilities.

Here’s an example. Which do you think is strongest: 1 or 2?

1. We’ll try to help you find the best deal. You might find you could save money!

2. Save money! We’ll help you find the best deal.

They both say the same thing. But 1. sounds doubtful and uncertain, while 2. sounds confident and sure.


Category: copywriting and marketing

By Kate Goldstone - ()

Originally from Middlesbrough, I lived in Brighton for many years before moving to North Devon. I’ve had a passion for words all my life and this is my twelfth year as a freelance writer. In my spare time I draw, paint, sculpt, carve wood and rock, garden, read, write poetry and enjoy long distance hiking. I sing and play the recorder. I collect modernist paintings, vintage rugs and mid-century German art pottery. I’m a member of The Poetry Society. And I am an experienced volunteer shepherd, a ‘Lookerer’.

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