Write with confidence to get results
Learn to blow your own trumpet!
You don’t need to sound like an egotistical maniac. But when you’re writing marketing and communication materials, you do need to sound confident in your business’s abilities.
Here’s an example. Which do you think is strongest: 1 or 2?
1. We’ll try to help you find the best deal. You might find you could save money!
2. Save money! We’ll help you find the best deal.
They both say the same thing. But 1. sounds doubtful and uncertain, while 2. sounds confident and sure.
You might be sounding uncertain because you want to stop people complaining if you can’t actually keep your promises. If so put your caveats elsewhere instead, expressing them honestly and clearly. Even caveats can be written to sound positive!