Your maximum meta description length is 152 characters…

| April 16, 2010

… but it’s a limit, not a target

A strong, sales focused, benefit led meta description works wonders for SEO. But do you need to use all 152 characters?

No. It’s best to use common sense rather than slavishly create 152 character meta descriptions every single time:

  • a short, sharp meta description can sometimes make your point more powerfully
  • make your meta descriptions readable and impactful
  • remember to include your top key word for each page
  • include your USP – check what your top competitor is saying and improve on it
  • keep it real and relevant, don’t over-promise or you’ll disappoint visitors
  • test meta descriptions to identify which performs best
  • every time you change a page’s meta description, check its performance (visitor numbers and bounce rate)

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Category: copywriting and marketing

By Kate Goldstone - ()

Originally from Middlesbrough, I lived in Brighton for many years before moving to North Devon. I’ve had a passion for words all my life and this is my twelfth year as a freelance writer. In my spare time I draw, paint, sculpt, carve wood and rock, garden, read, write poetry and enjoy long distance hiking. I sing and play the recorder. I collect modernist paintings, vintage rugs and mid-century German art pottery. I’m a member of The Poetry Society. And I am an experienced volunteer shepherd, a ‘Lookerer’.

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