Why use a freelance copywriter?
The advantages of quality content
A freelance copywriter will give you:
- a fresh view, seeing the business wood for the trees
- professionally written content with a valuable direct marketing focus that helps convert visitors to customers
- SEO-led content to help make your site more visible in the search engine results pages (SERPs)
- press releases and articles that actually get published!
- stimulating, interesting, informative copy that inspires people to buy
- a recognisable, consistent tone of voice that’ll help build your brand
- marketing insight to maximise response and conversion
Choosing a writer? Find someone who has:
- enough experience to take on your project with total confidence
- a direct marketing background. If you want to sell stuff, you need copy with a strong sales focus!
- worked client and agency side so they’ll understand the needs of both perfectly
- a working knowledge of print and design, offline and online, to save you time and hassle
- a good grasp of current SEO practices
- business acumen
Last but never least, find a copywriter who gives marketing and communications feedback as part of the deal, no extra charge.
The commercial writing process
This is how my clients and I work together:
- my client approaches me by email or telephone to give details of the project and get a quote
- I reply with a quote plus any suggestions, comments and questions the same day, often within a few hours
- they email me their brief and deadline. A brief can involve anything from a bullet point list to a detailed brief
- I confirm I’ve received it and we agree the timescale between us
- I send a first draft on the agreed date and we go to and fro with the copy if necessary, until everyone’s happy
- on completion I send a 30 day invoice. Clients pay via PayPal, direct bank transfer or cheque
Any good freelance writer will…
- have copywriting samples on theirwebsite
- have client testimonials on site
- be happy to write you a short sample for free to help you make a decision, no strings
Want to contact me?
Please use my contact form, or call me on 07976 737243.