copywriting for search engine optimisation
Interesting word of the day: erstwhile - former, previous.
Why optimise website content?
Search engines use words to explore, classify, rank and rate websites. Optimising website content helps make a site more visible to search engines. So copywriting for SEO is a key element of the online marketing mix.
As part of an intelligent SEO strategy, optimised content delivers significant commercial and competitive advantages:
- because your search engine ranking positions improve, visitor numbers increase
- visitor quality also improves as a by-product of careful keyword targeting
- happy, satisfied visitors spend more time on site
- sales conversion improves
- repeat business increases
for a fast, friendly quote. I'll either get back to you the same day or first thing the next morning. Or call on 07976 737243.
How does optimised site content work?
SEO optimised content - Keeping search engines happy
It's entirely logical. If you want your pink widgets company to pop up on page one of Google and co when a searcher types in pink widgets, you need to mention pink widgets on site. All you're doing is telling search engines - clearly and methodically - exactly what to focus on when analysing a web page.
Writing for SEO - Keeping human readers entertained and informed
At the same time it's really important to take human needs into account. Content should always be accurate, entertaining and informative. People don't enjoy reading copy that's over-stuffed with key words. Nor do search engines. Overcook it and you risk being penalised.
Optimised content - The marketing bit...
Last but never least, content should always pack a big commercial punch. That's where the direct marketing bit comes in. Every good website page deserves a call to action!
Freelance copywriting for SEO
It is my job to create exciting, interesting, well written, fully-optimised content that keeps search engines and people happy. With a strong marketing focus. The higher you are in search engine rankings, the more visitors you'll get. The more they enjoy the experience, the more they'll buy. And the more likely they'll be to come back for more.
This site has a high Website Grader SEO score for marketing effectiveness
DIY B2B marketing advice - Buy the ebook for £5
Buy the contents of my copywriting and marketing blog, bundled together into a handy resource for small and medium sized businesses and fledgling do-it-yourself marketers. A growing resource of 230 pages of hints, tips and resources (September 2010) for just £5. Click on the logo below to pay by PayPal. As soon as I get your payment I'll email your copywriting and marketing ebook to you.
