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- Category: Blog
- Category: copywriting and marketing
- Your email marketing: bacn or ham? (30/04/2013)
- Introducing key term terminology: head and body, fat and long tail (17/04/2013)
- Is there any marketing value in down-selling? (15/04/2013)
- Shelve your 'passion' and find an alternative (10/04/2013)
- 9 tips for a high-performing contact page (09/04/2013)
- Blog comment spam update (08/04/2013)
- How Facebook 'likes' reveal your personal details (28/03/2013)
- New 'copywriter diary' blog category (26/03/2013)
- Want better site visibility? Copy the best-in-breed... (22/03/2013)
- Fresh, clear copywriting from the Yellow Dog Project (13/03/2013)
- The Misinformation Effect - the opposite of old hat! (05/03/2013)
- 18 steps to perfect copy - The copywiting process (28/02/2013)
- Unique content is the bunny... but how unique does it need to be? (20/02/2013)
- Twitter + Google Plus = 50% of my new business - wow! (12/02/2013)
- Off-the-page direct response brilliance from sparx.co.uk (28/01/2013)
- Win hearts and minds with plain English copywriting (09/01/2013)
- The best Christmas infographic so far for Xmas 2012! (12/12/2012)
- FREE charity copywriting services (11/12/2012)
- Waxing lyrical for improved sales conversion (04/12/2012)
- Scary blank page? 8 tips from a freelance copywriter (28/11/2012)
- 5 random online marketing tips (27/11/2012)
- 39 steps to better sales conversion (22/11/2012)
- Create appealing content - Avoid mini-downers (15/11/2012)
- 4 steps for creative content planning (13/11/2012)
- The big travel insurance policy scandal (08/11/2012)
- Aggregate sites aren't all bad (07/11/2012)
- Does it take longer to build links via content marketing... (18/10/2012)
- The power of storytelling (11/10/2012)
- 10 top attributes of an SEO-friendly web page (10/10/2012)
- Slideshare version of my 5 top tips for quality content (06/10/2012)
- 15 tips for pushing the content marketing boundaries (05/10/2012)
- Content marketing V SEO - What's the difference? (04/10/2012)
- Video - 5 tips for creating quality content (02/10/2012)
- Announcing my collaboration with the Tweeple Queen (25/09/2012)
- Today's silliest spam message (20/09/2012)
- Check your back-link profile with ahrefs.com (14/09/2012)
- How to get back-links when buggers nick your stuff (13/09/2012)
- Marketing: Getting down and dirty with person-to-person interaction (12/09/2012)
- Quality copywriting for content marketing... the grown-up way (17/08/2012)
- Ted Baker's excellent adventure into autoresponders (15/08/2012)
- Scare tactics never work as well as a positive marketing focus (25/06/2012)
- 20 ways to boost your Bing search positions (20/06/2012)
- BBC Radio 4 PM Newsletter - The best thing I've read all day (15/06/2012)
- Testing email subject lines to see which works best (13/06/2012)
- The importance of commas (24/04/2012)
- Throwing the marketing baby out with the bath water... (14/03/2012)
- The real deal - Crowd sourcing genuine copywriting questions (08/02/2012)
- Lead generation, capture, nurture and conversion - Do you do inbound marketing? (06/02/2012)
- Facebook, 'big data' and targeting - What's going wrong? (31/01/2012)
- Corporate speak versus plain language (26/01/2012)
- Is proper punctuation a dying art? (24/01/2012)
- The ins and outs of straplines (18/01/2012)
- Back to direct marketing and copywriting basics (18/01/2012)
- Networking on Twitter wins new business. But marketing on Twitter doesn't (11/01/2012)
- A great marketing quote to kick-start 2012 (09/01/2012)
- Top 5 marketing lessons from 2011 - The most exciting year in marketing for decades! (21/12/2011)
- Top 7 international email marketing tips (16/12/2011)
- What's the biggest on-site SEO idea from 2011? (15/12/2011)
- How long should my blog post be for SEO? (12/12/2011)
- A quick one for Friday - Great idea, excellent copy: Udemy (09/12/2011)
- Social media's failings unveiled... to a resounding silence (08/12/2011)
- Using Google alerts for breaking news and top blog inspiration (02/12/2011)
- Put yourself in your customers' shoes... (30/11/2011)
- Fab web copy - Communications excellence from Danson Digital (29/11/2011)
- Quite! (28/11/2011)
- Is more than 230 Twitter followers 'meaningful'? (25/11/2011)
- The copywriting process - Getting down and dirty with the detail (25/11/2011)
- Six eye-opening marketing snippets to get your brain working (24/11/2011)
- Don't panic Mr Mannering! Facebook ups and downs and the effects of inertia (23/11/2011)
- Winning visibility part 1 - Offline marketing (23/11/2011)
- What is a content strategy... (21/11/2011)
- Direct mail masterpieces (10/11/2011)
- Is targeting just a load of hot air? (04/11/2011)
- Struggling with the social media marketing nitty gritty (03/11/2011)
- Eating my Twitter hat... (26/10/2011)
- Should I add video to my website? (25/10/2011)
- Use 'clean thinking' to get better search positions (24/10/2011)
- Google position shifts get business knickers in a twist (21/10/2011)
- Use your tag cloud wisely, grasshopper (20/10/2011)
- iCroak - keeping your digital legacy safe (17/10/2011)
- The Twitter experiment - Final report (13/10/2011)
- What is the perfect copywriting brief? (12/10/2011)
- 6 top places to go for blog and newsletter inspiration (10/10/2011)
- Taking the pressure out of Tweeting (07/10/2011)
- Google head says accurate spelling and grammar counts (06/10/2011)
- Quick DIY marketing wins and ebusiness fixes (06/10/2011)
- 69% of businesses say blogging is best for lead generation (05/10/2011)
- Top 40 B2B marketing touch points (01/10/2011)
- Company description mystifies readers (29/09/2011)
- Suffering social media fatigue? (27/09/2011)
- The truth always sells... (26/09/2011)
- How to create the perfect online response form (23/09/2011)
- How often should you update your website? (22/09/2011)
- FREE blog post Fridays - get a free blog post, no strings attached (21/09/2011)
- Media Trustworthiness: Who do we trust to deliver the real deal? (20/09/2011)
- FREE DIY marketing, SEO and copywriting ebook (16/09/2011)
- One for the weekend - who needs a freelance writer, then?! (16/09/2011)
- Some customers just aren't worth having: true or false? (09/09/2011)
- 5 top SEO copywriting tips for beginners (08/09/2011)
- 60% more 50-64 year olds are using social media this year (06/09/2011)
- Hitting the Twitter sweet spot...? (05/09/2011)
- How to give your business the best possible SEO start (02/09/2011)
- What is the best keyword density? (01/09/2011)
- How to make money on Twitter - The Twitter experiment continues (30/08/2011)
- My top 3 website content writing nightmares (29/08/2011)
- Using images to enhance on-site SEO (26/08/2011)
- Latest marketing news - good stuff from Marketing Week (25/08/2011)
- Making a meal of a simple copywriting job (25/08/2011)
- The importance of de-duplicating your prospect database (24/08/2011)
- How to write a winning header - A pearl of wisdom from David Ogilvy (23/08/2011)
- Add your blog to specialist blog directories for better visibility (22/08/2011)
- Top 3 link building mistakes (18/08/2011)
- How to make money from Twitter (17/08/2011)
- Hiscox small business research highlights SMM lethargy (17/08/2011)
- More copywriting fun and games with nutty special offers... (16/08/2011)
- Social media marketing expert, my arse! (12/08/2011)
- How many pages should a website have? (11/08/2011)
- If you're making a brilliant offer, make it clear! (10/08/2011)
- Copywriter throws down plain English gauntlet to insurance industry (08/08/2011)
- What is 'likeonomics'? (05/08/2011)
- The twitter experiment - Warm glows and positive human connections (05/08/2011)
- Google search positions gone wonky? Freelance blog writing to the rescue! (03/08/2011)
- Can Twitter generate profit? The Tweet experiment six weeks in (02/08/2011)
- Visitors and traffic are meaningless if they don't convert (01/08/2011)
- Copywriting: Why good website content is only half the business battle (28/07/2011)
- Freelance copywriting - Mini direct mail test campaign (26/07/2011)
- What is resident emotion? (21/07/2011)
- Very silly marketing advice via Twitter - Beware marketing 'experts' (18/07/2011)
- Making a better copywriting job of 'selected items' (18/07/2011)
- Door-to-door leaflet campaigns - don't knock 'em! (15/07/2011)
- The science bit - Weird and wonderful marketing related stuff (14/07/2011)
- Five top reasons for opting out of email marketing (13/07/2011)
- News International research helps marketers bridge the eco-gap (12/07/2011)
- Silly content (11/07/2011)
- The Twitter experiment - A first time Tweeter two weeks in (08/07/2011)
- Add fresh pages to your site to please consumers and search engines (07/07/2011)
- Mobile web - Time to bite the small business bullet? (07/07/2011)
- What happens when I reveal my hourly freelance copywriting rate up front? (06/07/2011)
- Comment spam - Is it worth opening your blog to discussion? (05/07/2011)
- The perfect freelance copywriting customer (04/07/2011)
- Simple Twitter ROI test (01/07/2011)
- Free range or filtered search? The debate heats up (30/06/2011)
- Farm's egg campaign delivers a well rounded offer (29/06/2011)
- Freelance copywriting discounts? Nope! (27/06/2011)
- Ditch poor content for 100% quality... and better rankings? (27/06/2011)
- WordPress plug-ins foxed by corporate network restrictions (24/06/2011)
- Check for broken links - Keep it tidy! (23/06/2011)
- Direct marketing classics: What is segmentation? (22/06/2011)
- Direct mail makes a comeback (21/06/2011)
- When insisting on a telephone number depresses response (20/06/2011)
- Harness Twitter's 140 character limit to define web page content (17/06/2011)
- The world's worst survey? (16/06/2011)
- SMM? Protect yourself if things go dog-shaped! (15/06/2011)
- B2B marketing - Remember who you're selling to (13/06/2011)
- Twitter: Social network or marketing network? (10/06/2011)
- How often should you contact your customers? (09/06/2011)
- It takes us three goes to 'get' an advertising message... (06/06/2011)
- Small, fat balls! (26/05/2011)
- Brighton Business Curry Club newsletter - Great stuff (19/05/2011)
- Top ten homophones - Steer clear of silly mistakes! (13/05/2011)
- Product names on trial - Appliance naming protocols fail the marketing test (12/05/2011)
- Punctuation made easy - Top punctuation tip! (10/05/2011)
- Freelance copywriting: Do you need an industry expert? (09/05/2011)
- Adslogans.com - Is someone else using your strapline? (06/05/2011)
- Direct marketing tip: Support claims with explanations (27/04/2011)
- Marketing tips: Don't put all your SEO eggs in one basket! (15/04/2011)
- Two examples of good link bait... (13/04/2011)
- About direct mail - Standing out from the crowd (09/04/2011)
- Ecommerce at its best - It's LucidSynergy (07/04/2011)
- NSI website research 'proof of the pudding' (21/03/2011)
- Translating copy to plain English - Examples (11/03/2011)
- Groupon coupon confusion... HOW much?! (10/03/2011)
- Great reference material for DIY copywriters (09/03/2011)
- Inside your brain - What happens when we read? (04/03/2011)
- Do I need a mobile version of my website? (02/03/2011)
- Copywriting no-nos - Shooting yourself in the marketing foot! (01/03/2011)
- Does Google penalise paid links? (25/02/2011)
- Got the blues? Check your blog posts tomorrow just in case... (25/02/2011)
- Variety - The spice of blogging life! (23/02/2011)
- The emotional face of copywriting - Getting the feely bit right! (16/02/2011)
- Target market attitudes can - and do - change (15/02/2011)
- Very basic marketing and SEO – Targeting (14/02/2011)
- Check your key phrases regularly to stay on top! (11/02/2011)
- Beautiful documentary photographs (10/02/2011)
- SEO starter kit 2: Using keywords in headers, subheads and body copy (10/02/2011)
- SEO starter kit: What do search engines want from on-site copy? (08/02/2011)
- How to format SEO-friendly web content (31/01/2011)
- When did you last refresh your 'about' page? (27/01/2011)
- Mirror neurons - A tough act for a non-copywriter to follow! (20/01/2011)
- Will portable ebook readers kill the printed book? (18/01/2011)
- What's your % sales conversion rate? (17/01/2011)
- Anagram generator - Just for fun! (16/01/2011)
- A simple one-to-one communications trick (14/01/2011)
- The least user-friendly website on the planet! (12/01/2011)
- Introducing the LogiPlayer... (11/01/2011)
- Track your SEO performance and react to trends (10/01/2011)
- A look at the future: science, ecommerce and the UK's online market (23/12/2010)
- Rip 'n' save your site in seconds for free (06/12/2010)
- Easy-to-create website eye candy (04/12/2010)
- The thin line between targeting and Big Brother (03/12/2010)
- 5 top tips for improving your copywriting (02/12/2010)
- SEO Spider free SEO tool 'a winner' (24/11/2010)
- Google instant preview. Just convenient... or revolutionary? (19/11/2010)
- Say "thank you" and win more business (13/11/2010)
- Use keywords in your blog for increased natural visibility (11/11/2010)
- The link between online directories and spam (09/11/2010)
- Use linkbait generator for endless inspiration! (04/11/2010)
- Blogging: Avoid hard selling, enjoy better blog performance (02/11/2010)
- Avoid preaching to the converted - create cleaner website copy (25/10/2010)
- Scientific proof of the power of words (22/10/2010)
- Social media takes off big time... (14/10/2010)
- Fire up the Reaction Engine and boost website visitor numbers! (13/10/2010)
- What is Google instant? (12/10/2010)
- Twenty two secrets to a successful autoresponder campaign (09/10/2010)
- Freelance copywriting - How does freelance blogging work? (08/10/2010)
- The stellar rise of blogging - Hire a freelance copywriter! (07/10/2010)
- Newsletters shouldn't be about blowing your own trumpet! (05/10/2010)
- How to create user friendly, plain language T&C (04/10/2010)
- Cool things to do with your in-house mailing list (01/10/2010)
- Top 4 ways to increase online sales conversion (30/09/2010)
- EON hits direct marketing gold (29/09/2010)
- Online lead generation takes the high ground (28/09/2010)
- Infographic defines naughty 'n' nice SEO tactics (23/09/2010)
- Combining AdWords and SEO to win site visibility (22/09/2010)
- Bad trends in SEO - when a little knowledge gets dangerous! (14/09/2010)
- Long tail search terms infographic (06/09/2010)
- Watch out for dubious domain renewal direct mail offers (26/08/2010)
- Replace underscores and make Google happy (24/08/2010)
- webuyanycar.com... top earworm material - but poor SEO? (17/08/2010)
- SEO hierarchy of needs (12/08/2010)
- EON writes perfect customer email copy (09/08/2010)
- Your website = one big direct marketing project! (06/08/2010)
- Heart Internet highly recommended (04/08/2010)
- Updating your WordPress blog (26/07/2010)
- FREE charity copywriting - special offer (23/07/2010)
- Make the most of your image ALT attributes (22/07/2010)
- Always check your site content in situ before signing it off (15/07/2010)
- Get your blog in shape for SEO (13/07/2010)
- Free fonts (09/07/2010)
- Blog power changes the food industry (08/07/2010)
- How does freelance copywriting work? (07/07/2010)
- How often should I distribute press releases? (06/07/2010)
- How to write a successful press release (02/07/2010)
- How to focus your press releases correctly (01/07/2010)
- What's the difference between cross selling and up selling? (30/06/2010)
- Identifying and resolving bad copywriting habits (29/06/2010)
- Website content: it's OK to get personal and emotional! (28/06/2010)
- Use autoresponders for a 30% hike in order value (24/06/2010)
- Direct response? Keep it tidy! (22/06/2010)
- Google answers a load of SEO-related questions (22/06/2010)
- Good riddance to the FSA! (21/06/2010)
- Social network marketing: beware of meaningless statistics! (18/06/2010)
- Toxic PR from UK chocolate manufacturers (17/06/2010)
- Fantastic quality online print from moo.com (16/06/2010)
- What is link bait? (15/06/2010)
- Focus your copy on your customers' needs (14/06/2010)
- Are you ready for the grey revolution? (11/06/2010)
- Reciprocal links? Just say no! (10/06/2010)
- Always put internet users first (28/05/2010)
- The value of article submissions versus great site content (26/05/2010)
- Treat data analysis with a pinch of common sense salt! (20/05/2010)
- Get your menu buttons in the right order (11/05/2010)
- Above and below the fold... what's it all about? (10/05/2010)
- Can you make money from social media marketing? (07/05/2010)
- SEO... is site content the real king? (07/05/2010)
- 5 tips for writing an effective website content strategy (05/05/2010)
- Don't trust your spellchecker - it could cost you a fortune! (20/04/2010)
- Your maximum meta description length is 152 characters... (16/04/2010)
- Testing delivers interesting insights into response mechanisms (09/04/2010)
- Remember to promote your site's internal pages! (08/04/2010)
- Watching the small print - fun with TV ad disclaimers! (07/04/2010)
- Monitor your online buying behaviour... (23/03/2010)
- Should I use long or short copy to sell my ebook? (15/03/2010)
- What's your site's Alexa ranking? (12/03/2010)
- Choosing effective keywords (08/03/2010)
- How to stop Google personalising your search results (04/03/2010)
- Marketing and targeting in a nutshell (03/03/2010)
- More small businesses test social media marketing (01/03/2010)
- Facebook: More pain than gain! (24/02/2010)
- Win Google's Love - An excellent SEO ebook! (24/02/2010)
- Making changes to your website? (23/02/2010)
- 11 straightforward ways to improve sales conversion (22/02/2010)
- Make the most of your email opt-out (18/02/2010)
- Toxic marketing: Avoid flixter.com (17/02/2010)
- Include more than 8 people in the decision making process... (16/02/2010)
- Around 40% of online purchases are influenced by offline campaigns (12/02/2010)
- Does page loading speed make any difference to your search engine ranking? (11/02/2010)
- Pure awesomeness! (03/02/2010)
- Creating new content? (02/02/2010)
- Get the basics right - Your top 3 priorities for updating an old website (01/02/2010)
- Should I use UK or US English on my website? (29/01/2010)
- SEO: how do your web pages stack up against the competition? (25/01/2010)
- ebook editing services: a post of two halves (19/01/2010)
- Positive Terms & Conditions earn their keep (12/01/2010)
- Increase conversion on ebook sales (11/01/2010)
- Don't let caveats muddy your sales proposition! (22/12/2009)
- Exploring Swedish uncovers fascinating parallels (21/12/2009)
- Conversion analysis - good copy converts visitors to buyers (17/12/2009)
- Does Twitter deliver real business benefits? (11/12/2009)
- Spinning goes bad, directory descriptions go mad! (10/12/2009)
- How to identify long tail phrases (06/12/2009)
- Chase 'long tail' key phrases for tighter targeting (05/12/2009)
- 6 top uses for testimonials (04/12/2009)
- 31 reasons why press releases fail (03/12/2009)
- Avoid doorway pages - they're bad news! (01/12/2009)
- Catch and direct your reader's eye with bold body text (30/11/2009)
- How to get the best customer testimonials (26/11/2009)
- Freelance copywriting carbon footprint (25/11/2009)
- Strong meta descriptions and page titles win visitors (25/11/2009)
- Make your Wordpress blog word harder with plugins (24/11/2009)
- Shall I open my blog to comments... or not? (23/11/2009)
- Copywriting... what does instinct bring to the party? (23/11/2009)
- Websitegrader.com delivers a useful SEO snapshot (20/11/2009)
- Page one of Google for freelance copywriting (19/11/2009)
- Avoid learning lessons the hard way - get your hosting on a safe footing! (17/11/2009)
- How to get an ebook website onto page one of Google (17/11/2009)
- A nifty bit of loyalty marketing from the AA (17/11/2009)
- Do quick and dirty DIY marketing, Facebook style... (17/11/2009)
- Does my business need to use social media for marketing... or not? (17/11/2009)
- Six basic value propositions for successful B2B marketing (17/11/2009)
- Go Egyptian: write copy in inverted pyramid order (17/11/2009)
- Ebook pricing madness? (17/11/2009)
- 21 tips for successful email marketing (17/11/2009)
- Does Google ‘trust’ your website? (17/11/2009)
- Simple basic website optimisation at a glance (17/11/2009)
- Copywriting: What’s the single most important thing you want your reader to remember? (17/11/2009)
- Landing pages improve campaign results (17/11/2009)
- ‘One Step’ versus ‘Two Step’ marketing (17/11/2009)
- Kitten in loaf with cod....?! (17/11/2009)
- What do search engines see when they look at your website? (17/11/2009)
- Fresh meta descriptions spark search engine interest (17/11/2009)
- Selling other people’s stuff? Avoid duplicate content (17/11/2009)
- Increase site visitors via great meta descriptions (16/11/2009)
- Technorati research reveals blog update shocker (16/11/2009)
- Santander, re-branding and Vic Reeves... (16/11/2009)
- Use niche business directories for tightly targeted marketing (16/11/2009)
- Be clear about what your business does (16/11/2009)
- What is a robots.txt file? (16/11/2009)
- DIY website manager? Clean your code! (16/11/2009)
- Ditch the worst of Direct Marketing (16/11/2009)
- If your offer sounds too good to be true... (16/11/2009)
- Is ‘long copy’ dead? (16/11/2009)
- Blow your own trumpet for business success! (16/11/2009)
- Make nine words work hard to win response (16/11/2009)
- A website won’t save your business (16/11/2009)
- Use common words for clear communication (16/11/2009)
- Why do people visit your website... (16/11/2009)
- Outsourced SEO... check it! (16/11/2009)
- A bigger advert doesn’t always pull a bigger response (16/11/2009)
- If you only do 3 things to market your online business, do these! (16/11/2009)
- What is White Hat SEO? (16/11/2009)
- New regulations for B2C websites (16/11/2009)
- Effective directory link text maximises link power (16/11/2009)
- How to structure a killer press release (16/11/2009)
- Kick start your business with PPC, support it with natural SEO (16/11/2009)
- Free sitemaps (16/11/2009)
- ‘Spinning’ - a risky business (16/11/2009)
- DIY SEO - here’s what you can achieve (16/11/2009)
- A good way to submit quality directory entries (16/11/2009)
- 8 tips for successful press releases (16/11/2009)
- Without SEO, a good business can sink like a stone (16/11/2009)
- Which search engines should I concentrate on for SEO? (16/11/2009)
- Common sense timing gives your marketing an edge (16/11/2009)
- Free tools at seomoz.org (16/11/2009)
- Free high and low res images at sxc.hu (16/11/2009)
- Online and offline, letters improve response (16/11/2009)
- Six tips for website copy consistency (16/11/2009)
- How NOT to do marketing! (16/11/2009)
- Ignoring customer enquiries? That’s marketing madness! (16/11/2009)
- Always write positive web content (16/11/2009)
- Advertise for a reason (16/11/2009)
- A great direct mail letter: Case Study (16/11/2009)
- New business? Choose your url wisely (16/11/2009)
- Pricing: food for thought from an Ig Nobel Prize winner (16/11/2009)
- What are ‘deep links’? (16/11/2009)
- What is a Google ‘Page Rank’? (16/11/2009)
- Tell website visitors what you do up front... (16/11/2009)
- Every web page deserves a call to action (16/11/2009)
- Get a valuable back link from your alumni website (16/11/2009)
- Format your blog posts for maximum impact (16/11/2009)
- If you’ve only got three words, make them count! (16/11/2009)
- B2B email marketing: no opt-in needed (16/11/2009)
- How to write a hard working direct response advert (16/11/2009)
- What is marketing? (16/11/2009)
- Write with confidence to get results (16/11/2009)
- Respond to the news and win business (16/11/2009)
- 18 steps to marketing perfection: recession-proofing for businesses (16/11/2009)
- The cliche... a copywriting no-no? (16/11/2009)
- Increase impulse sales by... (16/11/2009)
- Inspired? Surf the wave while it lasts (16/11/2009)
- Seventeen direct marketing classics (16/11/2009)
- Beware the media monster (16/11/2009)
- What is a brand? And how do I get one? (16/11/2009)
- The big picture’s a beautiful thing. But don’t miss out on the minutae (16/11/2009)
- Simple quotes convert prospects into buyers (11/11/2009)
- A picture’s only worth a thousand words if it’s relevant (11/11/2009)
- How much is a good press release worth? (11/11/2009)
- Look beyond the obvious. What are you really selling? (11/11/2009)
- Copywriting tip: wise up to jargon! (11/11/2009)
- Top tip for great customer testimonials and case studies (11/11/2009)
- How to edit website copy... the visual stuff (11/11/2009)
- 6 great business reasons to edit your website (11/11/2009)
- Harness the power of the email subject line (11/11/2009)
- ‘Major developments’ for email marketing (11/11/2009)
- Five good reasons why businesses should blog (11/11/2009)
- Maximise the marketing potential of e-books (11/11/2009)
- If you really MUST use long copy... (11/11/2009)
- Where do your website visitors REALLY come from? (11/11/2009)
- Answer silent questions for extra home page power (11/11/2009)
- Testing, testing... traditional direct marketing wisdom translates online (11/11/2009)
- Repetition isn’t a bad thing (11/11/2009)
- It’s Direct Marketing... but not as we know it (11/11/2009)
- Refresh your website regularly (11/11/2009)
- Website copywriting Case Study: target your copy effectively (11/11/2009)
- Use keywords in your url file names and boost your website’s visibility (11/11/2009)
- Write for SEO naturally: top tips (11/11/2009)
- The power of blogging (11/11/2009)
- Spend an hour a day for three months and see DIY SEO begin to pay off (11/11/2009)
- 9 reasons why a professional copywriter will help your business fly (11/11/2009)
- Danger: beware of cowboy SEO copywriters (11/11/2009)
- Use eyetracking research in website copywriting (11/11/2009)
- Email marketing: 8 steps to success (11/11/2009)
- Testimonials and case studies: essential direct response toolkit (11/11/2009)
- On their own, features lack flavour. Use benefits to increase sales (11/11/2009)
- A serious outbreak of CamelCase: treat with caution! (11/11/2009)
- Writing for the web? Then talk the talk… (11/11/2009)
- 7 fundamentals for successful B2B marketing (11/11/2009)
- DIY marketing: top five tips for remaining objective (11/11/2009)
- DIY marketing for an hour a day proves surprisingly effective (11/11/2009)
- Integrate targeted offline Direct Marketing for extra impact (11/11/2009)
- Charity copywriting at its best (11/11/2009)
- Copywriting with SEO in mind (11/11/2009)
- Evaluating email marketing data (11/11/2009)
- Want to write effective website instructions? (11/11/2009)
- Category: Diary
- Category: Google
- Category: miscellaneous
- Fun for Friday - Here's a spider for you (10/05/2013)
- Naming images for visually impaired people (29/04/2013)
- Crazy mis-types for April (24/04/2013)
- More silly mis-types for a wet and windy Friday (05/04/2013)
- Testing one, two, three... opening a blog post to comments (20/03/2013)
- The internet is creaking to a halt... what are we doing about it? (19/03/2013)
- Find out what people love most about your competitors' sites (14/03/2013)
- Penguins, Pandas and the Fresh Egg Harlem Shake (06/03/2013)
- Big Brother isn't just watching you. He's about to get inside your head (01/03/2013)
- Experiencing a feeling of 'Shoeburyness'? It's The Meaning of Liff (27/02/2013)
- Making the most of images - Every little helps (21/02/2013)
- Cool tools to help with content creation and Google Places (13/02/2013)
- The business benefits of visual literacy (30/01/2013)
- When words are a matter of life or death (28/01/2013)
- The dark side of consumer advocacy - Beware of your biggest fans! (25/01/2013)
- Avoid sitemares - WP version and plugin updates can kill! (24/01/2013)
- Next generation system - No more drowning in email (17/01/2013)
- Facebook as a search engine - Hot news today? (15/01/2013)
- Top 10 typing fails - Note to self: fix sticky keyboard (14/01/2013)
- Bad prospect Karma! (11/01/2013)
- Brand kamikaze - Is this the worst copywriting on earth? (08/01/2013)
- 13 predictions for marketing in 2013 (20/12/2012)
- Crazy legislation in 2012, more on the cards for 2013 (19/12/2012)
- Extremely silly advert placements! (22/11/2012)
- Putting users first for a competitive advantage (20/11/2012)
- Get off my land! Facebook's annoying in-account ads (16/11/2012)
- The maiden name blues - Changing your surname online (09/11/2012)
- Micro-targeting doesn't always drive better results (05/11/2012)
- Money to burn - A Virgin marketing logic fail? (23/10/2012)
- Get my poetry ebook on Kindle - The Almost Elephant (19/10/2012)
- Google Chrome, Mozilla Firefox and silly AdWords results (17/10/2012)
- A poem for Monday - varied content is good! (15/10/2012)
- Fish Friday (12/10/2012)
- And this year's Ig Nobel Prize for Literature goes to... (03/10/2012)
- 5 handy marketing and SEO snippets (24/09/2012)
- Tweeting, consistency and being 'you' (19/09/2012)
- Welcome back, Union Jack! (11/09/2012)
- Clean up your Twitter act beautifully with the Twitcleaner (28/08/2012)
- Loads of awesome tools to help you create great content (15/08/2012)
- Three fantastic books for the summer holidays (30/07/2012)
- Excellent tools for SEO, social and content marketing (30/07/2012)
- Confessions of a freelance writer - Meet 'The Nurse' (27/07/2012)
- Lots of lovely colourful ways to display data - Fab tools! (23/07/2012)
- Brand-killing email disclaimers - Noooooooo! (18/07/2012)
- Are you a farty Tweeter or an out-there hero? (12/07/2012)
- Get 3 dotcom domains for $0.99 each - 65p each in our money (09/07/2012)
- Coriolanus, the Oxford English dictionary and scientific research into language (04/07/2012)
- The science bit - 'Zoning out' boosts creative & business inspiration (21/06/2012)
- Making buying online difficult - European train travel interface nightmares (18/06/2012)
- The ins and outs of getting indexed in Bing (12/06/2012)
- Fame at last! Front page billing on the new discountcoder blog (28/05/2012)
- Adding video to your site? Get Kim on the case! (25/05/2012)
- The strange and murky world of conversion madness (24/05/2012)
- Will the Facebook bubble burst as the next generation deserts? (17/05/2012)
- Are old school 'useful links' pages good for Likeonomics? (09/05/2012)
- Brand Advisory services from Lisa at LetMeDoThatForYou (01/05/2012)
- Less bullshit, more business sense - Getting proper help with SMM (30/04/2012)
- My seventh year as a freelance writer - Happy birthday to me! (11/04/2012)
- Less packaging, more chocolate (11/04/2012)
- A simple way to reduce the cookies your website sets (16/03/2012)
- Using Pinterest to drive traffic and improve your website's visibility (05/03/2012)
- Bing and 'exact match' urls (17/02/2012)
- 51 free direct marketing tips from Drayton Bird (14/02/2012)
- Helpful error messages boost sales conversion (13/02/2012)
- 7 sensible things to do if your search positions are pants (09/02/2012)
- 25 ways to attract more visitors to your blog (02/02/2012)
- Getting creative with English (25/01/2012)
- About hyphens and URLs (16/01/2012)
- A Twitter poem in six 140 character tweets (19/12/2011)
- Video support from Go-Daddy...?! (06/12/2011)
- Make common sense savings on posh print (02/11/2011)
- Customer service triumphs and fails (01/11/2011)
- What is a Klout score? (18/10/2011)
- Maiden name or married name - Is culture change on the cards? (11/10/2011)
- Clean and validate your html code with W3.org (19/09/2011)
- Use WordPress for... everything! (15/09/2011)
- When marketers forget to think like punters (14/09/2011)
- How to optimise Twitter for SEO (13/09/2011)
- Apps... who needs 'em? (09/08/2011)
- Hot marketing news for July 22nd (22/07/2011)
- FSB: The most desirable small business skill is 'sales, marketing and PR' (19/07/2011)
- Being happy delivers big business benefits (14/04/2011)
