What is a content writer?
All about great content
A content writer is a copywriter whose work fulfils search engine requirements as well as getting humans in a buying mood! So what does a professional content writer bring to the ecommerce party?
If you sell online, you need a writer who can get your site shipshape for SEO and make your goods or services sound as appealing as possible.
Here’s what a good content writer will do for your business
- Write powerful meta data for each page that makes it 100% clear to search engines what the page is about, so they know how to classify, rate and rank it. Humans don’t see your meta data. It’s hidden at the top of the page code. But search engines do. Intelligent meta data means your business is more likely to climb up the search results than a competitor who hasn’t paid it proper attention.
- Write your pages so they flow perfectly, sound really appealing and drive sales. So site visitors will be more likely to enquire and buy.
- Write press releases including key words and phrases that, when published online, can generate valuable back-links to your site and help visibility.
- Write blog posts for you. Regular, interesting, relevant, on-brand, keyword-friendly blog posts are a brilliant way to keep your site fresh and exciting.
- Write online adverts, tweets, Facebook status lines, directory entries, advertorials and articles for you, taking the online marketing strain so you can get on with running and growing your business.
- Create winning email marketing campaigns, autoresponder messages, teasers, customer and internal communications materials to give your business a strong, compelling, approachable voice across the board.
- Make sure your tone of voice is consistent. When you integrate everything the whole invariably ends up bigger than the sum of the parts and you pack a stronger overall marketing punch.
- Ensure you appeal to your target audience by creating a tone of voice they’re familiar with and happy to engage with.
- Give everything they do the magic direct marketing touch. Direct marketing is about encouraging response and sales. It’s best to use a content writer with a DM background for the biggest impact on profits.
- Be able to write for offline marketing projects. You need someone who knows how print marketing works too, who can carry on the good work offline. Stuff like press releases for the papers, free press, glossies and trade press. Direct mail, sales letters, printed sales support materials, brochures and so on.
Want to contact me?
Please use my contact form, or call me on 07976 737243.