What is content marketing?
About content marketing
Content Marketing involves creating relevant, valuable content to attract and keep loyal, lucrative customers.
The idea is this: when you create content your audience loves to read and share, they link back to it. Google notices when your content has been shared and linked to. Over time you attract lots of lovely backlinks to your site, which in turn helps search engines ‘decide’ how popular, authoritative and trustworthy you are. The better job you do, the better your natural search engine results pages positions are.
How best to describe content marketing? Wikipedia hits the nail on the head:
“Content Marketing subscribes to the notion that delivering high-quality, relevant and valuable information to prospects and customers drives profitable consumer action. Content marketing has benefits in terms of retaining reader attention and improving brand loyalty.”
The bad old days – Before the content marketing revolution
In a world where there’s so much media noise we’re deafened by it, the only way to hit home, grab someone’s attention and hold it is to give people the very best you can. Which means writing the best possible quality content, whatever the project, whether it’s a website, blog post, advert, email message, auto-responder, white paper, internal communication, press release, article or direct marketing collateral.
- Informative soft sell beats hard selling hands down if you want to build lasting relationships with people
- Good quality relationship marketing is vital when trust is key to buying decisions
- Google and co. insist on top quality content
I will help your marketing efforts thrive, making them:
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