Get Your On-Site Optimisation Mojo Working

| 20th February 2015 | 0 Comments

The word on the search engine marketing streets is that on-site optimisation perfection is a worthy aim. If you’ve been too busy building links and adding fresh content to deal with the messy, muddled back end of your website, it’s time to get your on-site optimisation mojo working.

How do you identify on-site optimisation issues?

There are all sorts of useful tools that analyse web pages, their performance, issues and visibility. I get my information from a couple of places since different analysis tools tend to deliver slightly different results:

  1. Moz Analytics weekly crawl / keyword rankings and on-page grades reports
  2. SEMRush site audit

What are the most common on-site fails?

There’s plenty of low-hanging fruit to tackle before you get into more complicated on-site optimisation territory. It makes sense to tackle these easy-ish but potentially time consuming bits and bobs first:

  • Missing image alt tags
  • Missing or duplicate meta descriptions
  • Broken external and internal links
  • Missing ‘nofollow’ link instructions
  • 4XX errors
  • Too short / too long / duplicated page titles
  • Missing language declarations

Will I notice any difference to my website rankings?

Having spoken to my tame SEO Consultant, it appears that making on-site improvements can indeed boost your website’s visibility and win better search engine results positions. He’s seen one client in particular climb steadily up Google’s notoriously challenging hit parade as they gradually improve their on-site performance.



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Category: copywriting and marketing 2006-17

By Kate Goldstone - ()

Originally from Middlesbrough, I lived in Brighton for many years before moving to North Devon. I've had a passion for words all my life and this is my fourteenth year as a freelance writer. In my spare time I draw, paint, sculpt, carve, garden, read, decorate, write poetry and enjoy long distance hiking. I sing and play the recorder. I'm a member of The Poetry Society and the Labour Party. And I am an experienced volunteer shepherd, a 'Lookerer'.

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