Tag: content marketing

The Telegraph Newspaper 1, Content Marketers 0

| 6th March 2017 | 1 Comment

The tiled roof of the summerhouse at our new home is smothered with beautiful, vivid green moss. It’s absolutely gorgeous and we’d love to keep it. With that in mind I thought it’d be wise to check whether the moss was causing any structural damage. One Google search later, I realised the information was going […]

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10 steps to better content marketing

| 12th January 2015 | 0 Comments

Lovely… a clean, fresh new year to step hopefully into, full of the promise of content marketing perfection.  What are the top ten ideas to harness for content marketing success in 2015? I’ve trawled t’internet – and this is what I’ve found. 10 things to remember for content marketing brilliance Remember the best content marketing means creating and […]

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Content marketing in 2015 – What’s new & what’s overdue?

| 10th December 2014 | 0 Comments

2015 is on the horizon and it’s my turn to join the bandwagon, thinking about what content marketing in particular and digital marketing as a whole might mean in 2015. Here goes.  2014 retrospective – Content marketing grows up If you hadn’t heard of content marketing by the beginning of 2014, you’ll know about it […]

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What’s going wrong with content marketing?

| 20th October 2014 | 0 Comments

The USA Content Marketing Institute‘s annual report reveals an interesting pattern this year. They’ve homed in on the fact that very few B2B content marketers in North America bother to document their content plans. What’s up with content marketers? According to the latest CMI survey, while 83% of the content marketers quizzed say they have a ‘verbal’ content […]

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Cool content marketing snippets for 2014

| 28th January 2014 | 0 Comments

It’s all going off in digital marketing land. Nothing new there, then… change is an everyday occurrence for digital marketers. Here are a few choice cuts from the sharp end of our always-fascinating industry. Content marketing-related news and views 6 cool places for content inspiration Every decent guide to creating great content talks about setting […]

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