Tag: copywriting

Marketing news: Snap Judgements, Structured Markup & More

| 19th March 2015 | 0 Comments

It’s startling how often, in one way or another, the news relates to digital marketing and communications. It’s also surprising how much of the scientific research I read explores the way humans communicate. On the other hand perhaps it isn’t all that unexpected, since communication is one of the human race’s most important survival skills. Communications and […]

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Inspirational Chunks of Marketing Insight

| 1st March 2015 | 0 Comments

The wonderful world of marketing is never dull. Here are a few random chunks of news, views and interesting marketing insights to pique your interest, tease your brain and maximise your marketing impact.  Marketing insight and news for March 2015 Dominos pizza lost in space with maths Sometimes clarity is difficult to achieve, especially when you’re hell […]

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Content marketing in 2015 – What’s new & what’s overdue?

| 10th December 2014 | 0 Comments

2015 is on the horizon and it’s my turn to join the bandwagon, thinking about what content marketing in particular and digital marketing as a whole might mean in 2015. Here goes.  2014 retrospective – Content marketing grows up If you hadn’t heard of content marketing by the beginning of 2014, you’ll know about it […]

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Twitter direct sales, email madness & ‘unsubscribe’ nutterdom

| 11th September 2014 | 0 Comments

The magical world of online marketing is never, ever dull. Here’s another post covering current digital marketing, copywriting and related stories. Twitter tests direct sales in the USA On 8th September Twitter launched a revolutionary test: a new way for users to find and buy stuff direct from tweets. Initially the test will involve a ‘small […]

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5 quick ‘n’ dirty marketing and content tips

| 27th August 2014 | 0 Comments

Here’s a handful of quick-fire marketing inspired tips to help you get your on-site marketing house in order, from asking the most basic SEO question to the right and wrong way to go about content creation. 5 simple marketing and content tips 1. Do you really want to be on page one of Google? Do you […]

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