Tag: digital marketing

Digital Marketing is Going Horribly Wrong – Is Anyone Listening?

| 2nd November 2017 | 0 Comments

Rumblings of discontent are being felt by marketers all over the globe as consumers start to fight back… so why are things going pear-shaped in digital marketing land?    Digital marketing is in crisis New research for Sitecore by Vanson Bourne says almost 100% of British consumers dislike personalisation. 680 marketing and IT decision makers […]

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Good News From the Digital Marketing World

| 15th August 2016 | 0 Comments

Sometimes it’s worth reading through recent blog posts to check you’re headed in the right direction. I just did it and realised I’ve moaned a lot recently. Whoops. I know positive messages work harder than negatives. It’s about time I took a positive tack. After all, there’s all sorts of excitement going on in the […]

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11 Ways to Balls Up Your Digital Marketing

| 3rd November 2015 | 0 Comments

How many ways to bugger up marketing? There are plenty of ways to fail at digital marketing. Luckily these ones are easy enough to avoid. 1. Choosing a web designer with no on-site SEO expertise Pick a non SEO-savvy site designer at your peril. You need to take keywords into account from the very start, before […]

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Old-School Direct Marketing Testing for Landing Pages

| 26th June 2015 | 0 Comments

There’s a lot to be said for old-school direct marketing techniques. Testing is one of the best. And it’s particularly handy for landing pages. First, what are landing pages? A landing page is a standalone web page separate from the main website. It’s designed to fulfil a particular business objective. As such you don’t need to […]

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Celebrating 10 Years as a Freelance Copywriter

| 16th April 2015 | 0 Comments

Wow, that went fast. I’ve just realised, after a quick finger-count, that I’ve been a freelance copywriter for ten years. It was the best career move I ever made. But things have changed dramatically since 2006. Here’s a retrospective, plus a toast to the next ten. I don’t have any grand ambitions. As long as I […]

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