Tag: email marketing

Why I Don’t Write Email Marketing Campaigns Any More

| 5th July 2019 | 0 Comments

Back in the early 2000s I wrote loads of email marketing campaigns. It was bread-and-butter stuff, a cash cow, a reliable way to delight clients. My work drove really good open rates and we enjoyed some exceptional conversion rates. Life in email marketing land was good. By 2017 everything had changed beyond recognition, and I decided […]

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Average Email Conversion Rates? They’re Totally Terrible!

| 15th November 2017 | 0 Comments

Is email conversion in trouble? In the old days of direct mail, there came a point where so many businesses were mailing their customers and prospects willy-nilly that it earned the name ‘junk mail’. For everyone except the few who knew what they were doing, conversion rates plummeted. It ultimately became a real challenge to […]

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3 Reasons for Email Marketing Fails

| 30th November 2015 | 0 Comments

As I mentioned in my last post, new research reveals how 74% of us want emails from brands we know and 60% want emails from brands we don’t know. The stats were gleaned from 1072 consumers, a reasonably statistically significant number. If they’re right, your email marketing should be delivering a healthy return on investment. But […]

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Twitter direct sales, email madness & ‘unsubscribe’ nutterdom

| 11th September 2014 | 0 Comments

The magical world of online marketing is never, ever dull. Here’s another post covering current digital marketing, copywriting and related stories. Twitter tests direct sales in the USA On 8th September Twitter launched a revolutionary test: a new way for users to find and buy stuff direct from tweets. Initially the test will involve a ‘small […]

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Web writer gets 11.4% response to email marketing

| 4th November 2013 | 0 Comments

As a direct marketing-friendly web writer I write all sorts of stuff, from blog posts to website pages, landing pages to online adverts, articles, white papers, video scripts… and of course email marketing campaigns. My DM background means I know how to write specifically to generate a response, whether it’s encouraging readers to request information, […]

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