Tag: marketing

Plain language makes marketing work MUCH better!

| 26th August 2014 | 0 Comments

It’s time for another look at the latest marketing news and views. This time I’m exploring the nature of communications in general, diving into useful stuff like direct response marketing, plain English, small print, legalese and cliches. Persuading people to follow your Twitter links So many Tweets include links. Your feed is probably stuffed with them. Everyone’s doing […]

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When marketing goes dog-shaped…

| 23rd May 2014 | 0 Comments

More marketing, content and copywriting-related bits and bobs I have a love-hate relationship with marketing. On one hand, because I spent two decades in direct marketing I know a great campaign is a delight to everyone in the target market who encounters it. On the other hand there’s also plenty of rubbish, mad behaviour and marketing […]

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Great Marketing Stories for May 2014

| 9th May 2014 | 0 Comments

There’s nowt as queer as folk – Remarkable marketing stories There’s all sorts of fascinating stuff going on in the amazing world of marketing right now. Here are my favourite marketing stories. Brazil beats the world on online freedom Brazil has awarded its internet its very own Bill of Rights in a move widely lauded […]

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Six copywriting, marketing and marcomms-related snippets

| 19th February 2014 | 0 Comments

It’s high time I jotted down my latest bunch of random marketing, copywriting and marcomms-related snippets. Here goes. Google content length rumours? I heard a rumour the other day about Google giving advice on the length of posts, articles and web pages. Someone thought they’d heard that ‘content’ should be at least 600 words long […]

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What is marketing? A jargon-free explanation

| 14th November 2013 | 0 Comments

There are all sorts of definitions for marketing. But they’re mostly abstract, full of industry-speak or so obscure and opaque they’re bugger-all use to novices.   Some marketers call it the creative application of logic. Neat. But what does it actually mean in practical terms? Try to decode it and it’s spectacularly unhelpful, like trying […]

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