Tag: plain english

It’s Plain English for the HSE – But the Worst Sinners are Still Sinning

| 15th March 2018 | 0 Comments

At the end of January 2018 the Health & Safety Executive launched Plain English guidelines for its employees. The idea is to help every employee communicate clearly, taking ordinary people’s health literacy into account at every stage. Until now, the healthcare sector has traditionally used dense jargon, leaving many people completely lost in space, unable […]

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Insurers, Police, Lawyers, Government and Plain English

| 9th February 2016 | 0 Comments

The arrival of our home insurance renewal stuff sparked a chord, like it always does. It reminded me of the time I spent knocking myself out, more or less driving myself nuts, trying to persuade insurance companies to communicate properly. But they’re not the only sinners…  The insurance industry – Still rubbish at communicating with […]

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Over the Digital Marketing Horizon – News and Views

| 25th January 2016 | 0 Comments

What’s new in digital marketing? Find out how to focus your content planning, why climate scientists need lessons in Plain English, why Google still rules and more.  What’s on the digital marketing horizon? Here’s some more news and views from the digital marketing world. How to decide which content to focus on next? You’ve laid […]

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Great content? Law firms have a lot to learn

| 2nd July 2014 | 0 Comments

Want great copy? Let your copywriter do a great job In my experience, the legal and financial services professions fail more often than they succeed in the effective communication stakes. They tend to be the worst offenders, adept at turning perfectly clear marketing messages into gobbledegook, the opposite of plain language. I thought it’d be […]

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The big travel insurance policy copywriting fail

| 8th November 2012

A few months ago I threatened to re-write a travel insurance policy into plain language. Then I went all quiet. What’s been going on?  Travel insurance policy copywriting nightmare The policy was just an ordinary travel product from one of the biggest and best-respected insurers in Europe, a household name company insuring literally millions of travellers. It’s […]

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